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When we are building and managing online communities we want people to take part in the social context. The communities are not market-based transactions, but social environments. Monetary incentives (or equivalents) will only go to create an environment at odds with this. That's why we tend not to incentivise participation in our online communiti Read More
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For a while now we have been focusing a bit more on the marketing side of our B2B Marketing and Sales Tips. Here are a few great sales tips from Brian McRae, Market Development Manager at ReachForce. Read More
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Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research and ideas that support a vital, yet often overlooked, principle: The objective of your headline is not to sell, but to connect with your reader. Read More
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Search is a very important part of online communication. I know you don't normally think of it that way, but think about it for a moment. When you ask Google for something, it's a query and a response. It's a communications path. Think now like a marketer. Every communication is a chance to build a business relationship (or a nonprofit relationshi Read More
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All large companies suffer from bad press. Many times, these articles are incorrect, one-sided, or an attempt to damage the top player in a market. If a significant publisher posts such an article, it can end up near the top of the search results for that company. Read More
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Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write Read More
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Let's say you've gotten the approval to get your company involved in social media marketing and are ready to launch your efforts. How will you define success? Read More
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Face it. There are few things as intimidating as the blinding white of a blank page. It makes no ... Read More
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In my estimation, not entirely. In fact, I'm not a big fan of blanket generalizations of any kind. I spent over a decade in both corporate and non-profit marketing, and I've worked with my share of agencies (good and bad). So let me explain what I think a Good Agency of any stripe - PR, marketing, web, and yes, social media - can do for a company. Read More
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We're all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I'll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide numbers associated with Read More
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