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Posted by ArmadaIG under Direct Marketing
From http://www.bizreport.com 6168 days ago

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More

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Baby boomers online - Don't You Dare Call Them “Old”

Posted by TerryJackson under News
From http://www.emarketer.com 6168 days ago

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More

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Watching What You See on the Web

Posted by TerryJackson under Online Marketing
From http://online.wsj.com 6168 days ago

New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co Read More

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Notes from PubCon: The Keyword And The Tiger

Posted by TerryJackson under Online Marketing
From http://www.webpronews.com 6168 days ago

David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor Read More