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After finishing up a presentation the other day about push marketing, a customer asked me what they were suppose to do with their traditional marketing budget.

“75% of our marketing is traditional marketing,” she said. “Are you saying that I need to cancel it?”

I think my answer surprised her Read More

Facebook marketing is not about getting as many Likes as possible. You can have 1 million fans, but if no one is seeing your updates, it is useless. Read More

September was a great month for content. I was able to coerce great Guest Blog posts out of some of the best insurance bloggers in the country. I want to Thank everyone who contributed to RyanHanley.com and everyone who visited during the month of September. Read More

Are you careful about what you post and share online? Everything you do and say, and the people you associate with can impact your personal brand – you reputation and the perception others have of you.

Here’s why it’s so important to constantly monitor and protect your online reputatio Read More

This is a story about a valuable lesson I learned... Don't make the same mistake! Social networks are distribution channels, not marketing assets. Read More

YouTube marketing is critical if you want your video content to have exposure. A lot of elements go into making a video and there are lots of people and organisations who use this as one of their main forms of communication. YouTube is the market leader for video by some distance but don’t discard Read More

Last week, Facebook conducted the F8 conference to announce a slew of changes for the users of the social networking site. Mark Zuckerberg, the founder and CEO of Facebook termed the Facebook changes as “all your stories, all your apps and a new way to express who you are”. Read More

8 Ways to Take your Relationships beyond Twitter and to enhance the initial connection made on social media. Read More

Is a generational gap standing between you and social media success for your business? We'll take a look at some issues that can hold back those of us who are "of a certain age" -- and how we can overcome them. Read More