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As I explained in my last post that Facebook looks at everything published as “objects.” These can be status updates, links, photos, video or anything else that can be shared on Facebook. Every object receives a ranking ( EdgeRank), which determines if it will show in your personal newsfeed. Object Read More

The book How to Win Friends and Influence People by Dale Carnegie was one of the first self-help books ever published. It is also one of the bestselling, have you read it?

For many salesmen and marketers, this book has been required reading for generations. But, the principals outlined don’t onl Read More

You see it everywhere, from your local news stations and big department stores to churches and schools in your area – everyone wants you to join them on Facebook and Twitter. You’ve heard about the major successes businesses are having with social media and you want your piece of the pie. Read More

Social sharing buttons are the backbones to spread your content across social media. Find out how to use them without annoying your readers. Read More

Social media networking is the probably the most innovative step of technology. Recent times have led to the emergence of new and innovative social media sites. Read More

Facebook has recently announced a new feature that allows all Facebook business pages to qualify for a custom Facebook URL. Setup your custom Facebook URL. Read More

My great big list of social media research. How big is it? Who uses it? How do marketers get the most of it? Read More

Today an entrepreneur, who runs a business of his own, has to take every opportunity and do the best in order to achieve success. When the Internet came out most entrepreneurs realized that it was really effective to use its resources for promotion of their businesses. Read More

I recently had one very refreshing conversation with a marketing director in the FMCG industry. This particular individual was very clear about the role of social media in their marketing plan – it had one core purpose: to communicate their brand to a younger audience Read More