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When Foursquare started, it was really only available for B2C Businesses with a retail or hospitality face, like clothing stores, hotels, cafes, bars and restaurants. However, as demand has grown for businesses without a customer-facing premises or B2B, so has Foursquare evolved. Read More

Social media measurement is in its early phases, and marketers need to decide whether to parse the social media cacophony, much like a radio astronomer, gathering as much data as possible to discern the signs of life or selectively focus on a small, but sufficiently meaningful set of metrics. Read More

When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities. If your business doesn’t have a Facebook page yet, here are 10 reasons to get off your fanny and fix tha Read More

A study by Child's Play Communications found that 40% of moms bought something based off a Facebook recommendation. It's no secret that Facebook is worth its weight in PR gold, but it does require some nurturing. A neglected Facebook Fan Page shows the world that you don't care about your online re Read More

When running a business blog, it is important to be able to measure its success. As a business blogger, are you listening to what your blog stats are telling you? Or are you putting spin on them to make them appear better than they are. Read More

Do you know what the acronym WOEID means? Do you know why it might be important to your privacy? Your activity in social networking sites is being gathered in many different ways. Understanding how the data is being collected is the first step to ensuring your privacy. Read More

Several updates for its Groups product, including photo album sharing and Questions publishing, in-Group search, and admin approval for new members, have been released by Facebook. Read More

This blog post is pretty much just me ranting about stuff that I’m tired of reading on other blogs. I invite you to join with me in ranting. It feels good. Trust me. Read More

If you have trouble coming up with a couple of posts a week, I believe that one of two things is true (or perhaps both are true). Read More