Social media measurement is in its early phases, and marketers need to decide whether to parse the social media cacophony, much like a radio astronomer, gathering as much data as possible to discern the signs of life or selectively focus on a small, but sufficiently meaningful set of metrics.
Social Media Measurement: Moving forward with the data and tools at hand
Posted by epower under Social MediaFrom http://sherpablog.marketingsherpa.com 4747 days ago
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