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To showcase your talents and to spread the word to the masses, YouTube channels are a great source. However, you will have to abide by some content creation rules to achieve your purpose effectively. Your YouTube strategy should be inclusive of the following elements: proper editing, be inspired, st... Read More

Some people like to follow food brands on Instagram, others are interested in fashion. For some reason, I seem to have a slightly unhealthy obsession with stationery. Read More

Social media isn't so free anymore, but putting budget in certain areas can help your business's growth explode. Here are 5 tips for paid social perfection. Read More

Instagram has 600 million active users every month, and marketers have the ability to reach thousands of different demographics as users add to the 95 million photos and videos uploaded every day.

When looking at this year’s social media trends, the Instagram marketing space is flooded with new Read More

In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that! Read More

In the digital age, social media is ground zero for marketing basics like building brand awareness and loyalty, identifying and nurturing leads, increasing web traffic and search rank, and providing real-time, actionable customer insights. For many brands, their Facebook page is their voice to the w Read More

Facebook stories can now be made accessible to public followers so that “anyone can see your story.” Initially, only “social media stars and public figures” were able to publicly post stories. Facebook confirms this new privacy setting was quietly introduced a few weeks ago and is now available to Read More

In the summer of 2016, Facebook announced the “Stories” functionality for Instagram. Social media marketers quickly pegged Instagram Stories as a “clone” of Snapchat’s core feature. Facebook has since ramped up with even more clones for Messenger (Messenger Day), WhatsApp (WhatsApp Status) and Face Read More

Social Media, Digital Marketing and Business Growth expert Warren Knight talks about the new GDPR privacy law, and what you need to know for your business. Read More