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Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do on social media aside from just posting product photos and re Read More

You can use your Facebook video ads to reach a massive audience. At the same time, you have to recognize that you may face stiff competition for the attention of your audience. You don't have to produce award-winning videos to compete in this market, but you should take some time to tune your conte Read More

Twitter is the Route 66 of the online information superhighway and its model of immediacy makes it a useful tool for those seeking news that is trending NOW. Among the movers and shakers who monitor the social channel, traders and investors, whose strategic moves hinge on news and sentiment, use Tw Read More

Developing a creative live tweeting marketing strategy is a great way to increase your reach and influence in your industry. By tweeting during a live event, you can share the play-by-play and people’s experiences as they unfold, which can potentially generate a lot of new followers. Here are seven Read More

Facebook advertising can be overwhelming, especially if you are working on your first campaign. Before you jump in and get started, use these Facebook marketing tips to help you make the most of your time, effort, and budget. Read More

After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue.

Depending on brand objectives, social media ROI could mean everything from awareness and soc Read More

For brick-and-mortar businesses, foot traffic is key. Are your online marketing efforts reaching the right customers? Read More

Do you have a Facebook page for your business?

Want to be sure your page isn’t disabled (or worse, shut down) for noncompliance with Facebook’s Terms?

In this article, you’ll discover four tips to keep your Facebook page in line with Facebook’s Terms. Read More

Experts predict that social media will have over 2.95 billion users by 2020. With such a high number of users over the globe, social media channels have to consistently think of novel ways to engage them. Read More