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Since the Web 2.0 or digital and Social Media revolution changed how businesses approach their marketing, things have changed in many ways and even now, not everyone is fully aware of the very significant changes. Read More

Live blogging - blogging in real-time during an event - is a great way to converse with readers on a personal level. It also showcases your blog as a ‘go to site’ and a leading source for up-to-the-minute details on breaking news. Read More

LinkedIn for small business offers many opportunities which you should be taking advantage of. LinkedIn has been around for some time and has only over the last year or so begun to get the credit and exposure it deserves. I still think it is being under utilised by many businesses, and small busine Read More

Wondering how much time should you spend on social media daily for your business? Here are some insights on how you can manage your time effectively on social media daily. Read More

This is a creative blog that I wrote to show the importance of blogging for women entrepreneurs even though there are different styles among writers. As women business owners, we need to share and mentor, blogging is a great way to do that. Whether you give the straight facts or add personal anec Read More

Conducting live chat sessions or webinars through Facebook can do great things for a company’s image and database, and are easy to do. Read More

A focus on customer service and corporate culture and a reliance on word-of-mouth and relationship marketing have been the keys to success in social media and their bottom line. Read More

Why should you maintain your website along with your Facebook Company Page? Get some insights from Kerry Baldwin. Read More

One of the biggest reasons businesses avoid adopting a social media strategy is fear of attack in a public forum resulting in brand damage. When it happens, it pays to take stock and examine the lessons learned from the experience. Read More