BizSugar.com › Upcoming News › Marketing › Social Media › Page 1179

If there is one thing that I have heard over and over since social media was accepted as a viable medium for marketing is how do you measure the ROI? That was the million dollar question that was driving both marketers and businesses crazy and for good reason. Read More

Big changes are afoot at Facebook, which has just updated its Facebook Pages. This is good news for small business, as they appear to be making a clearer distinction between personal profiles and company/organization pages, and making Facebook Pages easier to work with, edit, and track, all of whi Read More

LinkedIn is one of the most powerful social sites for business. Learning how to use LinkedIn effectively can be a little overwhelming at first. Don't worry, we'll break down some of the best places to start. Read More

2011 is going to be a big year for social communications. After a sketchy 2010, most companies have now adopted some form of social strategy. However great this may sound I believe most social campaigns this year will fail. Why? Mainly due to the way social has been sold, taught and learned over th Read More

Blogging takes alot of work and it can be frustrating if it is not delivering what you expect. If your blog is failing, take the time to find out why. Is it your content? Is it the design? Is your call to action not delivering? The failings of your blog are yours and no-one elses. Listen to what yo Read More

Even though YouTube is known for sneezing pandas and the “Bed Intruder Song,” it can help you build your web presence too. How does YouTube help your website? A YouTube channel supplements your website by allowing you to market your Read More

If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to become about practical, methodical application. Read More

Anyway, I digress. My point is, I'm trying to find all these people and places and bands and I can't find 90% of them because...they just don't have a Facebook Page. This baffles me. Facebook has been around for so long, yet SO many people have yet to set up a Facebook Page for their band, organiza Read More

Social media has to be understood by email marketers – or any direct digital marketer – not as a digital marketing channel to manage in alongside but in coordination with email, but as truly a new communications paradigm. Read More