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Lack of a social media policy or a crisis plan can potentially ruin a business. Or, as some Kansas City nursing students are finding out, perhaps even a career. Read More

I almost did it. I was sooo close. And, I love Twitter.com so much. What was I thinking? What the heck made me even consider doing something that was completely anti-social, in our social media space. I am a human. That could be part of it... Read More

here's a post from Network Solution's, Shashi Bellamkonda, the "Social Media Swami."
The inspiration for the title of this post came from a talk that my friend Kami Huyse, COO of Zoetica, gave to the PRSA - Digital Impact conference NYC in May. Read More

Trackbacks allow you to acknowledge a blog that you are read and at the same time be able to add commentary and conversation to the blog through your own. Sometimes, if you are engaging in conversation through blog comments on others blogs, you may want to create some added content to your own site Read More

In marketing terms, value is the intersection of need vs solution. Creating incremental value is one way of driving business. Read More

Social Graphs: the social data businesses need to know to foresee emerging trends and be fully prepared when new web technologies are launched. Read More

As social media grows and matures, so do the challenges of marketing effectively within it's channels. Forrester's recent insights into this strengthen what we've been telling clients for some time now. Read More

So your social media marketing is feeling like a success, but are you absolutely sure it is? Not if you can’t quantify your social media efforts with solid numbers showing return on investment or ROI. Read More

Amanda MacNaughton, Co-founder of Culture Jam, offers her expertise in utilizing multiple social media platforms to attract targeted customers and clientsSocial media not only provides businesses an incredibly powerful channel of direct communication to their customers, but it also provides compani Read More