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The power of social media and the viral effect it can have. Sometimes news goes viral on it's own. Sometimes there is a secret campaign behind it all. Read More

Small business owners sometimes scoff at the mention of social media (read: "I just don't have time for that. In what way does that help my bottom line?"). Well, here's a quick infographic from Postling that looks at how small businesses used social in 2010. Pretty informative-and a lovely layout Read More

A Twitter chat provides great opportunities to learn, network and promote your own brand and expertise. Learn more in this guide to Twitter chats. Read More

Every day you can find an advice blog on how to improve your social media content. What to tweet. What to post. How often. When.

Much of the advice is helpful and full of common sense tips. The talk about engaging your audience, developing content people care about, listening and responding. I h Read More

Social marketing is great, wonderful, revolutionary, and fun. All on its own it can drive you pretty decent results (depending on your goal, and what you’re representing); however, social marketing can do so much more when it’s part of an integrated strategy. Read More

It's the question that everyone's asking: "You say that social media works as a marketing tool for B2B, but where's the ROI?" ROI is, of course, the definitive way to measure success. With social media, it is absolutely possible to measure success, but first you have to decide what it looks like. A Read More

About three years ago, I got tricked by a site called Quechup. And now it has happened again... This time the site is called ShoppyBag. I hope that I haven't "forwarded" any spam to your inbox... How do you protect yourself against this kind of spam? Read More

Who handles the Social Media for your company or organization? Is it one person or several different people? Have policies been established to help eliminate any issues that may arise whether foreseen or unforeseen? If it has not been, now is a good time to create one. Read More

I have noticed a disturbing new trend when I follow people, maybe you have seen it? It goes like this…I find a new and interesting person and/or business to follow, not long after I click the “follow” button I receive a Direct Message of all things from this new person with a link to True Twit Val Read More