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Through December we’ve run an informal series on social media in 2011 – trends and developments that we are witnessing at FreshNetworks with our work with clients across Europe. Social media budgets are set to rise across Europe and they are not just in marketing or communications functions. The re Read More

It is an overused practice to start from some ”shocking” stats and dissertate on how Facebook is powerful and important for business. So, I will just consider you all know what is Facebook and how cool it is. Read More

When visitors to your website or blog subscribe to your RSS feed they will be notified of new articles or posts. A subscriber is worth more than a visitor. Read More

The debate and discussions about measuring social media, and those about social media ROI, often focus more on what can be measured than on the value that social media is creating for a brand. Over the last few years as brands have been experimenting with social media this is not unexpected. When w Read More

Retaining readers on your blog once they find it is of vital importance. Without readers, your blog will not serve any purpose. Blogs can lose readers by not providing relevant content or by making the site so busy that they main message is lost. The big players all keep their sites easy to read - Read More

As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people.

So what exactly is adding value and how? Read More

2010 B2B Twitter Tips Round Up. In 2010 B2B embraced social media whole-heartedly. We are going to highlight #TwitterTips we have learned that offer valuable insights and ideas for B2B marketers and marcom professionals. Read More

I have listed a few social media websites that I feel we should all keep an eye on for the year of 2011. Read More

Twitter, and the realm of social media as a whole is as yet untapped, but very much theorized upon. A quick search will reveal thousands upon thousands of online articles about how to snare the power of social media to make money, expand your network, get a job, influence people and a whole host of Read More