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A panel discussion at the last RISE Lunch of 2010, featuring Chris Reimer, Erin Steinbruegge, and David Siteman Garland, on the topic of social media for entrepreneurs in 2011. Read More

Blogging is an effective way of generating interest in your business. Blogging is a means to an end and if your blog is not generating revenue directly or indirectly for your business, then you need to make sure you are not losing yourself in it too much at the expense of other sales and marketing Read More

Social networking is all about connecting and building a community. To me, it’s really no different from socializing in “real life”. Sure, it may be a little more difficult because you can’t hear the person’s tone of voice or see Read More

You and your marketing team come up with what you think is a killer hashtag to try to spread the word about something. (Not sure what a hashtag is? It’s a way that you can, by putting the # sign before a word, make it easy for people see the entire public conversation about a topic on Twitter).

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Social Media is not a trend, or a limited phenomenon. This new avenue is changing the face of business marketing, and businesses who do not move quickly will be left behind by their competitors. A lot of people give the impression that social media is easy and free, but that is a misconception. Lik Read More

This is #3 in a series of articles on getting started marketing your business on facebook – a series we’re calling “‘Tis the season to be Social.
As the owner of your very own corner of Facebook Pages, you want to make it stand out from the rest. How can you build your Fanbase through Facebook whe Read More

In my experience, whenever people talk about reaching audiences with social media, inevitably the conversation revolves around B2C marketing. B2B organizations have been slower to embrace the growing power of social media. Read More

Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case?

Using analytics and other measurements, we can get a solid Read More

How exactly will Twitter and Facebook will influence SEO, the effect have already started to show or it will happen from the next year? Read More