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If you're going to include social links in your offline media, make sure that you give the physical address or username as well. If you want people to connect with your brand, you need to make it easy for people. Read More

Pretty much everyone that joins Twitter has a certain plan in mind to conquer this highly respected social media networking tool. Of course, it's not the Read More

Whether your business is large or small, managing your online reputation is a critical component of success, especially with the advent of social media. Read More

Social media is an important aspect of marketing your business. If your IT Department is restricting your access to social media sites here are some ideas to help you justify a change in policy. Read More

The other day I was amazed to discover that people in my own company aren’t using Twitter Lists as a routine part of their inbound marketing agency activities. Some even expressed the view that Lists are useless; others didn’t understand how they are useful. I was surprised because I use them all t Read More

Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – and showing no signs of abating. More enterprises embraced the business value of social media, coming to view it as Social Intelligence, a necessary competitive tool. Read More

Blogging is dying out according to some. Twitter and Facebook are replacing the traditional blog. Blog writing requires too much thought. And where are these premonitions coming from? Why blog posts of course! Read More

Do B2B marketers share buyers' attitudes, and if so do we really know what these attitudes are? John Bottom, director of content at Base One, explores the findings of the Buyersphere research.

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In my recent post on the value of connections, I spoke about providing your audience with content that makes your connection with them worth their time. But where does that content come from? Read More