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Online communities need promises you can keep. Why promising too much is NOT part of a good social media strategy. Read More

When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Here are some ways your company can avoid joining the dark side of social media marketing. Read More

Extremely useful sharing study data for businesses leveraging Facebook Fan pages as part of their overall marketing strategy. If you're looking to grow your fan base, see the complete study on when's the best time of day to share your updates. Read More

Charlene: "I think most importantly than anything else is to redefine what leadership means. It is no longer about controlling resources, or controlling people. It is about inspiring people, and if you think about the best leaders, the people you will follow to the ends of the earth, they didn’t co Read More

The notion of scarcity is the primary obstacle in a recession, and at the same time, its antidote, sharing of capital, is social media’s primary strength and modus operandi. Put simply, the way up is from here. Read More

Trying to build a social media community without engagement is like trying to lose weight without exercising...it can be sone but it sure isn't the best way to go about it.

Here's 5 Ways to Engage your Audience and become a social media leader in the process... Read More

Recently, I was sent an email with a link to a YouTube video titled “NSFW. A hunter shoots a bear!”. You may be asking yourself now, what does this have to do with marketing? Well, this was no ordinary video. It was an extremely creative interactive video that may just revolutionize the word of Read More

The power of social media is not hidden from any one. Companies are investing millions of their advertising budget, on these sites, just to achieve their objective. Read More

Learn the best practices for using Twitter to promote your small business.I have to admit that I am relatively new to Twitter. Sure, I have had various accounts for few years now but it was only this year that I started using it to promote myself and my brand. Read More