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Social media marketing has attracted a lot of public attention in the past two years, largely made up of success stories from major brands, niche companies, and successful internet celebrities who have used it to their advantage. Read More

Consumers seem to find social networking more and more important than they used to. Last year the quantity of hours that consumers spend on social networking increased with 82%. In December 2008, people spent 3 hours a month on social networking platforms and this increased to 5.5 hours in December 2009. Read More

Chris Brogan stresses that to make the best use of social media, businesses and individuals must be helpful to those with whom they interact. That means they must listen, connect, and then publish. We will address each of these key topics individually. Read More

Some developments that are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Read More

This is the most common mistake in social networking that almost 99% of all members of social networkers make daily. Never ever mention your product in your first email or comment. Read More

We have started a new hash-tag for a weekly twitter chat on wine. Our first features Chef Frank Managa of Picazo 7Seventeen. Read More

Understanding social media's limitations is perhaps more important than knowing its capabilities. Here are the situations in which social media reliance will fail you. Read More

Since the month of January 2010, Facebook has now overtaken Yahoo as the second most visited sites with about 133 million viewers from the US; while Yahoo has only 132 million viewers. Despite the surge of traffic on Facebook, it’s still not enough as Google reigns supreme on the number one spot. Read More

Nope…FourSquare could be a great new addition to your marketing strategy!

FourSquare is a location based social media platform that is primarily for letting a users ‘twitter feed friends’ know where they. It allows users to ‘check in’ at locations and can collect points, prize “badges,” and eventually, coupons, just for going about their everyday business. Read More