Are you thinking of starting some sort of Social Media project for your company? A blog perhaps? It is increasingly common for companies to pay people to post comments and other content on their company blogs, and of course, having a lot of traffic helps. However, if you are considering starting to pay for posts, think about this... Read More
Many companies don't understand the value of adopting social media for their B2B marketing. They still think that marketing on social media wouldn't benefit their company, and they believe that social media marketing is only suitable for business-to-consumer (B2C) companies. However the fact is that social marketing is perhaps the most valuable an Read More
Last Friday, Bloggertone's launch was followed by a right old #twineup If you don't know what this is don't worry, have a look here at the conversations going on in Twitter. Or maybe look at the night's Twitterfall (it's more fun when viewing it live anyway) The countdown to the site launch was held on Twitter with the site going live @ 2pm Read More
Registering an account with all of them is not a wise choice because not all communities are created equal. The following are 7 Things to Consider Before Joining a New Social Media Site and I really hope that this post can help you out in doing a quick evaluation to find out whether a platform is worth your time. Read More
The connection between consumers and brands is intricate and most often far more complicated than thought at first sight. Something that demonstrates this growing complexity is the emergence of brand communities; people coming together and forming groups due to their admiration of a specific brand. Fahy and Jobber (2008) defines a 'Brand Community Read More
Online or offline, one frequently hears references to web1.0, web2.0 and web3.0 and possibly wonders where exactly are they with using the web in their business ! In this post, I will write about some of the main features (or characteristics) of all three terms and also suggest an approach to measure how effectively you are using theses features. Read More
Coca-Cola has done it again! While Coke lagged behind at first in the social media world, its recent advertising campaigns have made up for its slow start. Innovative and interactive, Coke's recent ploys have targeted the Internet as the primary sight for gaining brand recognition and exposure. “Expedition 206” is Coke's most recent quest under it Read More
Let's take a step even further back and consider the why: directed application of social media can accomplish some seriously valuable objectives. Following are 10 tried and proven applications of social media Read More
When we, the customers have a complaint or query directed to a company, we either visit the corporate website or ring up the busy hotline... Could Twitter be a solution? Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!