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With Instagram, you need a solid, well thought of strategy if you wish to use it for marketing. You cannot use it to sell products and services, but you can use it to build brand awareness. It’s a powerful story-telling tool. You have to use Instagram not as a marketing tool but as a platform to te Read More

While negative feedback from customers via social channels can seem like a “hair on fire” moment, the ability to stay calm and think through your response options will greatly affect the outcome. Sites like Yelp and TripAdvisor can provide platforms for customers to talk about their experiences – g Read More

It's all about Snapchat right now! With the social network surpassing Twitter in active users last month (Snapchat reported over 150 million daily active users) its no wonder brands and anyone trying to build a following are getting more active on the network. If you have no idea where to start bui Read More

In this post I’m going to walk you through the steps we took to launch and promote our first ebook (…a great lead magnet, by the way).
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How well your business or brand is making use of social media? Has your business made provision for customer support through social media? This article highlights why social media is not just about marketing your business, it's also about promoting and maintaining your brand reputation. Read More

How to set up your goals and describe your target audience, what platforms will be the best for your business, what are the best social media management tools, and many more questions are answered in this detailed guide! Read More

Do you enter your own social media contests?

This is my favourite question to ask when I am giving a sweepstakes marketing presentation to agency account managers because the look on their faces is priceless. They are so confused. They are wondering why in the world would they enter their own co Read More

Many people are under the impression that Instagram only provides value to a business that has a visually appealing product to sell. Well they are wrong, and I will show you why that is and how Instagram can be your business's most powerful marketing tool. Read More

Can Pinterest be a great advertising platform for small business owners? It sure can! Learn how you can use the power of Pinterest to advertise to millions of people who are eager to purchase your products. We help you crack the Pinterest code in this article. Read More