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Tracking social by looking at the # of likes is about as useful as rearranging the deck chairs on the Titanic. Learn how to master Facebook's news feed! Read More

Barack Obama leveraged all things digital and was the pioneer of a political Facebook.

And Trump is the US republican nominee because he uses social media better than today’s high school drama queens. Tweeted 59 times in one day? Check. Got billions of dollars in free media coverage? Read More

Customers are getting harder to reach on social media.

This video covers the 5 stages of the social media marketing strategy map, and shows how to:

- Create content for the customer journey
- Use tactics for each step
- Look at the right metrics
- How to Read More

Ever tried running digital campaigns to give your business a much needed boost on Facebook?

You would have probably already realised that optimizing your campaigns for better results and optimized costs is very important.

Retargeting is that one aspect of advertising on Fa Read More

Facebook Canvas Ads has literally taken the digital marketing industry by storm. With 53% of users of the social platform opening these ads, it comes as no surprise that businesses – both B2B and B2C are trying to experiment with the feature.

Canvas allows the marketers to use interact Read More

We rounded up 45 experts in the world of social media marketing to ask them about their experiences with LinkedIn. What we discovered was a treasure trove of ideas, suggestions and even a failure story or two that we can all learn from. Read More

In an article by Jim Edwards of Business Insider, “Facebook Advertisers Complain of a Wave of Fake Likes Rendering Their Pages Useless”, the author claims the fake likes come from “click farms attempting to make their abusive accounts look real by clicking on legit ads.” And, he adds, “there is li Read More

We all understand the dangers of using social media as part of your marketing plan; but what about all the positive impact it can bring via social commerce? Read More

A recent Facebook study aimed to determine (1) what creative elements help video ads stand out in mobile feed, and (2) what keeps people engaged with video ads in mobile feed. Here are some of the key findings... Read More