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Mobile technology is changing the way people shop. And that doesn’t mean that people are just using mobile payments or completing purchases from their phones. Consumers also use their mobile devices to find physical retail locations where they can make purchases. And a new Facebook advertising feat Read More

Marketing your small business via social media is one of the best and most economical ways to get the word out about what you have to offer. If you’re a small business with a small- to medium-sized staff, you may be tempted to employ the help of college-aged interns to assist with social media task Read More

Avinash Kaushik goes beyond mere human metrics. He introduces 4 new social media metrics that help businesses align their campaigns to the bottom line.

1. Conversion Rate
2. Amplification Rate
3. Applause Rate
4. Economic Value

Learn about the MOR effect Read More

Branding on Pinterest always goes in hand-in-hand with the way you pin. You might be wondering what are different pinning techniques and methods. Read More

What is the healthiest way of engaging subscribers who are ardent followers of your business? If you guessed social media, you couldn't be wrong. Multitudes of businesses are launched on Facebook.
See more at:
http://bit.ly/1rnqIE5 Read More

Is Twitter good for generating sales leads? We present 5 tips to using Twitter for locating your target audience and sensing buying signals. Read More

A nice list of bigger companies using Instagram to maximum advantage. Includes a couple paragraphs about how and why they are doing it right. Read More

Twitter is one of my favorite social media networks. Besides getting breaking news faster than any network, Twitter is a really great brand builder. Unfortunately many people and brands miss out on the benefits of of the network because it does have a bit of a learning curve and many factors play i Read More

Fact : you can have the best book on a subject out there. And yet if nobody knows of the existence of your book, your book might as well be non-existent. This post will be useful to you if you have a book in the works and might even be helpful if you already have a book out there that you would lik Read More