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Don't you hate negative comments on your fan page posts? I do too... especially when I'm paying for advertising. In today's post, I share with you how you can automatically filter out some of the negative comments you receive and help you avoid that hassle and bad press... Read More

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Read More

Committing mistakes on social media lowers a brand's chances of success. Some mistakes are platform dependent, meaning they occur depending on which social network you are using and others appear on all social channels. Tweeting too often, using automated systems to tweet, not using product photogr Read More

Are you using Instagram for promoting your business?

As a social media platform that focuses solely on pictures, one of the biggest attractions is the ability to add a variety of filters to the image enhancing its appearance.

Here are three reasons that Instagram has marketing influence. Read More

SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taugh Read More

Almost 80 percent of online users watch at least one video every week, making video marketing a hot opportunity for businesses of all sizes. In order to cash in on this opportunity, you need to know how to create a campaign that will take off, get lots of views, and boost conversions. Read More

Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses — especially retailers — know how to use it for B2C marketing, the platform offers opportunities for B2B marketing as well. The question, then, is how to make it work best for your company. Read More

Social media platforms have been one of the strongest megaphones for branding messages for several years now, but many companies still have not embraced them fully. Admittedly, it can be daunting to try to enter the world of social media, especially without a basic knowledge of the options and a st Read More

You may have noticed the engagement rate on your brand's Facebook page dropping dramatically over the last few months. You're not alone; organic page reach is at an all time low. These five tweaks will help you reach as many of your followers as possible--WITHOUT paying for ads. Read More