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I started thinking about the tactics I use that go beyond the basics. I’m a professional marketer, so I inherently know about a few strategies that perhaps the average micropreneur doesn’t. So I should share them, right? Okay, here goes! Read More

Once considered just a silly app for teenagers, Snapchat has become a social media platform for brands. Here are Snapchat marketing tips for small business. Read More

If your construction company is not yet on LinkedIn, here are six facts that should convince you to use LinkedIn as a leverage to grow your business. Read More

Now that you’ve finally mastered Instagram, the big wigs over at have IG headquarters decided to change the way things work. Instagram recently introduced a new algorithm to decide what you see and when you see it in your feed. Read More

Social media is a daily habit for most. We wake up in the morning and Facebook. Waiting for morning coffee leads to a scroll through Instagram. A funny scene on the way to work turns into a Snapchat to a friend. Read More

With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle. Read More

It takes a strong mental foundation to allow others to see your unfinished entrepreneurial story. Many business owners limit what they share publicly in order to craft what they think is a perfect image.
At a weekly event called “Fashion Speak Fridays,” Small Business Trends spoke with Alissa Chap Read More

Do you really need people to share your stuff on social media? The answer is a resounding YES! In today’s world, every business should use social media as a part of its marketing strategy. I’m going to share some killer tips and awesome free resources to get you going! Read More

Should you do any social media posting on the weekend to Facebook, Pinterest, and more? Let's find out what the stats have to say about it! Read More