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Everyone will tell you one of the best ways to see growth in social media marketing for your business is to use hashtags. What they don’t mention is that utilizing the right hashtags for your business is essential to attracting your core audience (and not just randos browsing the internet). But how Read More
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As consumers, we’ve always sought the opinions of our fellow consumers to inform our purchasing decisions. As social media has developed, we are now able to observe our peers and our favorite online personalities to see what brands they endorse. Read More
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The world isn’t just about “Like” anymore – now we have “Love,” “Haha,” “Wow,” “Sad,” and “Angry.”
Facebook rolled out their new Reactions, but conveniently forgot to give us the universally-desired “Dislike” button.
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Taylor Swift is killing it on social media.
Her transparency, authenticity and frequent engagement with fans have helped her build a loyal following for whom she could do no wrong.

Wouldn't it be great if your business could imitate T-Swift's online success (without having to sing a note)?

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Guest blog post by JRC associate and video production expert, Adam Chandler

We all know that video is an incredibly effective form of marketing now. It’s engaging, clear, concise and people love to watching it. Research by Virtuets showed that 85% of people would rather watch video than read any Read More
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Oh, the battle between email marketing and social media.

We want to communicate with our readers through email, because email is boss. We reach readers directly. The timing isn’t as random. And oh, there’s that little fact that email marketing can have up to a 3,800% ROI.
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If you happened to be on OkCupid sometime in the past ten years (poor, familiar souls), you were likely to have come across a good-looking person with a frighteningly mediocre profile. Halfway down the page, right after they expressed their passion for basic needs (food, sleep), there it’d be, the Read More
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After its long awaited arrival, the new reaction function on Facebook introduced last week was generally met with excitement. Causing quite a buzz, Facebook’s feed is so far seeing a decent improvement of post interaction due these classic like alternatives.

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On Friday, you happily signed off Twitter, noting that you hit the 1,000 followers mark sometime that day. But on Monday—shock!—you sign back on to see that you’re now sitting at a paltry 850 followers. You lost 150 in a single weekend! How could that have happened? Read More
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Sprout Social digital marketing specialist Michael Patterson shared a checklist for social media managers last July from his colleague, social media manager Darryl Villacorta, but changes in the industry come at lightning speed, so Patterson shared an updated list with SocialTimes:

Whether you’r Read More
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