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Need to lower the cost of your ads on Facebook?

Wondering if increasing your post engagement can help?

Building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising Read More

If you have any intention of building a brand or product that actually establishes a loyal following, you're going to have to get used to negative reviews, too. Everyone gets them, but learning how to deal with them in a productive way can affect your performance and outlook. Read More

If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them. Read More

Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users. That’s an extremely powerful channel to tap into, but in order to reach th Read More

Facebook recently announced they are making changes to their news feed algorithm to prioritize personal connections and engagement. In short, the changes will favor active engagement over passive viewing and private content over public content.

For businesses, this change signals that it's time Read More

If you’re a new business owner, you likely know all too well that establishing a strong social media presence is a must. Like any marketing tool, however, social media is useful only when it's used effectively. Just posting a cute picture of your cat with your brand logo up in the corner won’t cut Read More

If you are looking for some online inspiration between stints skimming LinkedIn's 10 million-plus active job posts or are simply curious about what Bill Gates reads in his spare time, consider following these LinkedIn Influencers.

Click through to see the leaders you need to follow for insights Read More

There are over 9 million company pages on LinkedIn so how do you make yours stand out from the crowd?

Many LinkedIn users have a personal profile and connect with other individuals. Engagement with company and brand pages though is seemingly harder to get.

Part of it may be down to the way Li Read More

LinkedIn has over 380 million users and, since it was launched in 2003 it has had a huge impact and is known as the world’s largest professional internet networking site, having the potential for companies to drive new business and cultivate communities, known as groups.

LinkedIn is all about bu Read More