BizSugar.com › Social Media › Step-by-Step, This How You Create a Facebook Ad That Sells

Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users. That’s an extremely powerful channel to tap into, but in order to reach those masses, businesses have to advertise.

Following Facebook’s latest algorithm update, it’s harder than ever for businesses to reach users organically. Even before the latest update, brand’s organic reach sat at an unimpressive 2 percent on average..