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The level of exposure and engagement that social media offers its users has, quite clearly, captured the attention of business owners. However social media is still a fairly new medium to market in, and businesses that set up their own social media department often have little to no clue as to what Read More
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When we think of social networks, we think about how they connect us to a variety of different audiences. We acknowledge that different platforms connect us to a variety of different social groups as well as a variety of content and media.
Facebook, for example, is great for helping us to connect Read More
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Before he started to dole out social media advice for entrepreneurs like you at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.

First, he said, social media is no Read More
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Creating a Social Media Strategy for your small business takes planning and researching, similar to planning a successful fishing trip. Read More
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More and more people are turning to the Internet, and Social Media specifically, for both news and information during a crisis. How many people, and what they're doing, may surprise you. Read More
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We all know one. ‘That guy’ – a person in one of your online networks that makes you go “not again!” or “is this woman for real?!”. We’re talking about social media personality disorders. People who don’t understand how the online world works but ignorantly abuse it to fulfil their objectives anywa Read More
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What is Hotel Remarketing? With traditional online marketing you drive traffic to your hotel website and try to convince visitors to make a booking Read More
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Your social media marketing efforts need to include guest blogging, but don’t do it just to build backlinks. This thinking could cause you to falter.
Read More
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Think of social media updates as musical notes. On their own they are just noise. When you put them on a music sheet and connect them they can create a symphony. Here’s a few principles and steps to apply when using this tool:

This is a guide, not a battle plan etched in stone. If a great story Read More
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While Facebook continues to lead all social networks by a wide margin, Google+ has overtaken Twitter as the 2nd most popular social network in the US, according to a March 2013 Survey by Burst Media of over 2,500 adult US internet users. Read More
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