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Inspiration for this poem was derived from words, phrases, questions and postulations popping up again and again on blogs, in social media and on Q&A venues about Google’s quest with algorithms and impact on SEO. Read More

In an effort to make its website more engaging, The Wall Street Journal has a new social networking platform in the works that may offer similar services to those of LinkedIn's. Read More

“Creating a social media strategy is still a major concern for marketers.” Social Media Examiner recently published their 5th annual Social Media Marketing Industry Report, where they surveyed more than 3,000 marketers from around the world on a variety of social... Read More

One of the key challenges for any brand’s social media strategy is to create a sense of community and loyalty among its fans. Sometimes, that community already exists and the job of the social media leaders is to start engaging those people in new channels of communication. That’s what social media Read More

Kendy Sproul has seven steps to cultivating an engaging relationship with your social media communities. Read More

Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why? Read More

What’s your social media strategy?

Take a minute and write it down. I’ll be here when you come back.

Hopefully, you were able to quickly jot something down. If not, you have a problem. If you don’t know what you’re trying to do, how do you know if you’re successful? Read More

It's no secret that having a solid social media marketing strategy needs to be in place to become successful online. I'm getting really tired of reading and hearing about what I can do to improve my social marketing online with no definitive answer! Read More

Local SEO can be a lot like A Simple Plan. The short path sounded easy, even though you knew better. They said you could get tens of thousands of links to your local website and you would show up on the front page of Google. It may have even worked for a while. But many people are getting burned Read More