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We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics, the type of organisation the website belongs to Read More
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For a site that began less than three years ago, Pinterest has quickly changed the way people - specifically women - use the internet. With millions of visitors every month, many consumers make Pinterest part of their daily routine, but brands are doing the same. About a year ago, Punchbowl began i Read More
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You want to know a secret? For the most part, people don’t really care about what you have to say. Statistics and online studies are showing more and more people rarely read all of your content, they read and consume only the content they need. Read More
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Social media trends change more than Kim Kardashian's shoes. The landscape of social media for businesses is a lot like the wild west. It's an industry in its booming infancy, Read More
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Following my Top 12 Female Bloggers In Yorkshire list, I took a look at some of the many great bogs written by females from our nation’s capital. As before, this is just a snapshot of some of the interesting blogs I found on my journey – I’m sure you could add many more, and welcome your comments o Read More
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Have you just finished writing your next blog post? Then this is what you'll need to do next. Before hitting the publish button you should spell-check your article and optimize your keywords … Read More
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You hear it all the time, social media is not about selling, it’s about relationships. If you read my blog, you know I’m always preaching relationships too. But businesses are in business to make money. So everything you do should be for the end result of making money – or sales. Read More
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If you are one of the lucky few who have some spare time, Earth Day is a great time to get outside, volunteer and help your planet to be a little greener. But, if you are like many and glued to an office, why wouldn’t you celebrate Earth Day online? Here are some activities you can join online to c Read More
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Facebook is rolling out a new feature called Chat Heads. Initially for iOS devices, it is designed to be a brand new way to chat. Read More
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Probably you must be very tired because of the overdose of information you receive about social networks. If we apply it to the field of business, we talk about the miracles of social media marketing or the incredible benefits of social media marketing. Read More
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