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In addition to cooking, cleaning, wiping boogers and playing chauffeur, moms are adding “tweeting”, “liking” and blogging to their daily repertoire. Why? Because in many ways, it makes their life easier (Example: Uploading vacation photos to Facebook to share with the family.) Plus, they feel more Read More

Whenever we’re working with a new client with a new site, or advising a client on what to do about their content, we inevitably ask “have you got a blog?” and hope that the answer is “yes, I blog all the time”. Here's what you hear instead... Read More

Your cover photo is the first thing people see when they visit your Facebook page. Make the most of it with these three tips. Read More

A "quick 'n' dirty" guide to some of the changes LinkedIn has rolled out over the last few months, including the demise of Events and Answers and the new Endorsements, Projects, and Media LInks Read More

The power of Facebook’s Graph Search is that it taps directly into the activity likes of Facebook users to generate personalized, relevant results. Yet privacy concerns are becoming more widespread as a result of this new form of data mining, especially for Facebook’s teen users.

The site is no Read More

Facebook friends just served up the latest brand faux pas a la DKNY allegedly using photos belonging to HONY—with neither permission nor payment—as part of a window campaign.

Read more: http://www.v3im.com/2013/02/dkny-brand-in-fix-over-alleged-hony-photo-snatch/#ixzz2M0S5Dqde
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This visual guide details how users are interacting on Google+ and how brands can utilize the network to engage with their community. Read More

I’ve found social listening tools such as Netbase and Radian6 work really well. Once you gain a deep understanding of who the customer is, it can give you a sense of tone. Appealing to the consumer’s attitudes and beliefs can increase your client’s market presence. Read More

Starbucks India just learned a hard lesson in social media. After Armaan Kapur was treated poorly at an establishment in Delhi, he wrote on Starbucks India’s Facebook wall to air his complaints. The post quickly took off, receiving thousands of likes and hundreds of comments. Shortly after the post Read More