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Social media management is the professional version of social media marekting. This means that as a social manager, you are tweeting, blogging, and posting on behalf of someone other than yourself. This could be in an agency or consultancy setting, or for a corporation or brand. Sending tweets and Read More
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Have you been putting social media marketing on your “to do” list? Perhaps you have set up a business Facebook page and Twitter account and have not found the time to post or tweet as often as you had hoped. What if you were shown fascinating statistics on how social media has become an essential Read More
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Google are using a pretty common marketing tactic – engaging with influencers in order to gain traction. They’ve given us SEOs a bunch of reasons to care about Google+, stuff like enhanced rankings for content with ‘+1s’ via personalised search; all of which are of course very exciting; but is any Read More
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This social media tutorial will cover Facebook’s Recent Posts by Others box located on your business page. The “Recent Post by Others” box was rolled out when Facebook converted over to Timeline and appears in the upper right hand corner of your Fan page. This box catalogs the posts to your Fan pag Read More
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December is all about "project planning" for the new year. You're planning content projects, marketing campaigns, sales goals etc, but have you gotten around to planning your social media strategy for 2013?

If not, you need to.

Planning a social strategy is a bit tougher than one might think. Read More
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As at the time of writing this post, Facebook is the largest social network and they are ranked second (2) according to alexa. Facebook can be integrated in to so many applications, platforms and blogs/ websites. Since facebook can do … Continue reading → Read More
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Public relations, as defined by two famous journalists in the early 1900s – American Ivy Ledbetter Lee and Austrian-American Edward Louis Bernays— is a management factor which disseminates positive information, mostly involving strategic moves to establish a mutual beneficial relationship between a Read More
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Is social media responsible for our lack of privacy? Maybe we need to take a good look at ourselves before we attribute motives to the wrong culprit... Read More
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Mashable, the blog giant in the social media niche , has unveiled the new look with improved social media integration, mobile support and better visuals Read More
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This is a well-thought out post with an updated view on Link Building 101 in a post-Penguin world. A list of points to consider when taking on Link Building as a part of your online strategy. Read More
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