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We all hit a bit of a marketing ‘content creation’ slump at times. Suddenly, we can’t even come up with a single interesting idea and our Facebook page feels like its dying from inactivity. That’s quite reasonable; we have a lot on our minds (like keeping all the other plates spinning in our busine Read More

You made the move to online marketing and activated a business page on Facebook. Now what? Outside of optimizing the page with information and making it visually interesting, what else is important? Utilizing your wall through smart posting. How do you post to encourage page fans to engage with you Read More

Instagram Stories and WhatsApp Status Both Reach 300 Million Daily Active Users: During Facebook’s Q3 2017 earnings call, the company announced that both Instagram Stories and WhatsApp Status have reached 300 million daily active users, which is up from 250 million for Instagram in June 2017 and fo Read More

Today’s marketers face mounting pressure to show how every activity or tactic they use moves the sales needle. That includes social media. Yet, despite its widespread adoption, identifying and gauging social media’s sales contribution remain pretty much a tough nut to crack. Read More

For businesses looking to promote their online content, LinkedIn is the place to be. With around 414 million users, it’s full of active working professionals, providing plenty of opportunities for a business’s content to reach a wider audience. However, it also means that it can be tough for smalle Read More

There are plenty of success stories of how social media is revolutionizing lead generation and sales.

But if your company doesn’t have a dedicated social media team, how can you make the most out of limited resources?

LinkedIn is often overlooked as a network for marketing purposes. But with Read More

The internet is full of social media tips for Twitter, Facebook, Instagram etc. But do you know the social media marketing factors that businesses often forget? Here are 3 factors that can ensure your business gets the most out of your social media campaigns. Read More

Whilst Facebook and Twitter are the main social media used by businesses to reach out to the general public, if you want to reach out to other businesses, especially if you are a B2B company, then LinkedIn should be as equally important to your social media marketing strategy. In this article, we’l Read More

Before you can begin to use LinkedIn to its full potential for your business, you must start with optimizing your personal profile. Read More