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For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More

If you are thinking of starting an ATV dealership then you need to see this page containing this unique collection of handpicked resources, from knowledgeable people in the field. Read More

In episode #7 of the Marketing Mantra podcast, we share top 5 productivity tools for entrepreneurs.

Listen to this episode on iTunes. Read More

Building your own business from ground up has many benefits. Use these tips to ensure you can do it without incurring the risk of failure. Read More

Making and selling crafts can be a fun and lucrative way to make money, providing you’re making crafts that people want to buy. If you’re wanting to put your craft-making talent to best use, take a look at the following 25 crafts to make and sell for profit. Read More

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets. Unfortunately, I have learned that investor Read More

There’s a great idea at the forefront of every business. And it takes many ideas throughout the years to keep a business afloat. But those ideas don’t always come from the founder or CEO. Viima is a cloud-based solution designed to improve innovation by getting employees and other stakeholders invo Read More

Ease the mood in the office workplace with a laid-back style that allows employees to sink into the scenery. Read More

One of the reasons that now is the time to be an entrepreneur is the explosion of startup assistance organizations, usually called incubators or accelerators. According to the International Business Innovation Association (InBIA ), there are over 2,200 of these locations worldwide, and new online v Read More