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Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

One of the benefits of being social online is the opportunity to talk to other online business owners about the similarities and differences in what our businesses entail and how we run them. Read More

Are you suffering from Bright Shiny Object Syndrome. Sunglasses won’t help. You can’t get a vaccine from your doctor. It’s highly contagious. Save your profits now. Read More

Discover how the small business owner evolved from neolithic caveman to the contemporary social entrepreneur. Read More

KikScore is working together with e-retailers for small business success and online shoppers for a safer shopping experience. In the spirit of this, we have done an interview with Gregg Hand, founder and owner of Hand Law Offices. An expert in his field, Gregg offers great advice for startups. Read More

An interview with gtrot co-founder Brittany Laughlin about how she determined which of her interests to pursue, how she waspersistent, and how gtrot will improve social travel. Read More

Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over and through all obstacles. Yet the image of leadership in business is at an all-time low, according to national leadership experts, consideri Read More

This article discusses some key considerations for developing a valuable brand from a legal perspective, including: selecting a protectable trademark, making sure the trademark is available, and registering and enforcing your trademark rights. Read More

Do you feel that the bad news about the economy is never ending? Do you think about how you can grow your business when all around you, people are
Whatever business you’re in you’re likely to be affected by Government austerity measures and a lack of confidence from your customers about their j Read More