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Every entrepreneur should spend plenty of time thinking about competitors, and how they relate to your business, but you need to be very careful what you say out loud about them to your team, your investors, and your customers. What you say speaks volumes about how you think about your startup, how smart you are, and your personal integrit Read More

Here's one of the most important reason why you need to have a business plan, no matter how long or short it is: To look up to when you are feeling lost Read More

If I were to pick one word to encapsulate the last decade, that word would be change. Just like everyone else, small businesses have gone through a lot of it in the last ten years. Looking back, these are what I think are the five most important small business trends of the last decade, the most important because they are trends that small businesses today can continue to profit from Read More

Over the years, I’ve had the privilege of working with some of the best entrepreneurs in Silicon Valley and elsewhere. On the average, the entrepreneurs I know are broke. But one thing they all seem to have in common is a love for learning and change. They rush in with a passion to better the world, and money is just an indication of their progress Read More

Change is about the only thing constant in the world of startups. Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. Too many find that out too late, and are left chasing a rabbit that is long gone Read More

How do you view your brand development initiatives? As a cost? Or as an investment? Learn why it’s vital to the growth of your brand and success of your business to view your brand strategy as an investment Read More

You may be laughing to yourself about the statement we have made. How stupid it is to change the world one customer at a time. How long does it take to change the world one customer at a time? Unfortunately, I don't know the answer to that question myself. But one thing I do know, it works Read More

John Liddy wants to hear you ideas! The SU entrepreneur in residence explains the Student Start-Up Accelerator. Read More

Branding taglines aren’t just for big companies or films. They are also great for startups. Like a startup pitch the written word needs to state very quickly what your startup does and will do for potential customers. They’re not as easy to create as you might think. However they are extremely important to bring understanding and direction Read More