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Follow-Up, a simple concept, but one which too many managers fail to execute.   Yet is is probably one of the most important elements of successful Read More

In the ever competitive world, businesses need to have marketing strategies to get ahead of the competition. Nowadays, visual marketing is the trend. What can visual marketing do for you? Read More

Emily tells us how using small business clichés can hurt your business, and provides some tips for breaking the cliché addiction. Read More

We all find our blog experiencing a roadblock at times while it continues to grow. However, these tips can help you out during those times. Read More

In this post, MarketingHQ highlight 10 things small businesses can do today to improve their marketing. Read More

My first thought was that maybe the author was right… writing like you talk sounds like a bad idea on the surface… but then I realized that her advice was total bullshit, and here’s why: Read More

If you need effective advertising copy, you’re probably thinking of hiring a professional writer. Yet Barry Feldman, a top advertising copywriter, offers different advice in a recent blog post. Here’s his copywriting tip, which I think is worth taking to heart.
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We all know consumers are using smartphones, tablets and desktop/laptop computers to shop. But new research from Google and Ipsos shows that consumers are using the different devices for different things, and at different stages in the purchasing process.
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At HATHWAY, it’s no secret that we are mildly obsessed with infographics. We could spend hours scanning the web looking for the best infographics. In fact, I even had to exercise some self-control when researching for this blog. Read More