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When implementing your social media marketing campaigns, one of the first things you have to do (before you even think about building your profiles) is decide who or what is going to be your social persona. Are you going to build your social brand around an actual person (say the VP of Marketing) o Read More

One of the first steps of an SEO campaign is to conduct keyword research. Best practice is to manually go through every page of the website, pick out important words and phrases on each page, and plug them into a keyword research tool. The keyword research tool will then generate a listing of relat Read More

Connect email marketing and social media marketing . Studies show people who use one more use the other more, so you can easily grow reach. Read More

Craig Elias, the author of Shift, goes over numerous sales and marketing points in this segment from an hour long interview. In this segment, Craig talks about How To Get Traffic To Your Website. Read More

Looking for ideas to run a business? Scouring for a brand name? Want to design a logo or compose a jingle for your venture and don’t have the money or the expertise to do so? Well most small businesses suffer from these deficiencies and crowd sourcing might just be the way out. Here’s how you can m Read More

When it comes to managing the finances of your small business, you may not have the first idea about how to proceed. With a business degree in hand, you likely have some small memory of courses that covered the basics of business accounting practices, but since you weren’t interested in becoming a Read More

The best way to bring your marketing writing alive and make it effective, is to use the "what's in it for you" approach. Suzan St Maur explains how to do it and why it's critical to talk benefits, not features... Read More

Linkvana is a premium blog network. Check out the results of my case studies for 3 competitive keywords using Linkvana blog network only. Read More

Testimonials are incredibly powerful and usually consist of written words from people who have done business with you and are sometimes accompanied by a photo.

Taking this concept one step further, and making video testimonials, is even more compelling. You get to see a real person and hear the Read More