BizSugar.com › Social Media › Who or What is Your Social Persona?

When implementing your social media marketing campaigns, one of the first things you have to do (before you even think about building your profiles) is decide who or what is going to be your social persona. Are you going to build your social brand around an actual person (say the VP of Marketing) or stick with the company’s name (@CompanyX)? There is no “right” way to build your social personality, but there are pros and cons to each option that you should consider before you jump blindly into social media. The ever increasing reach of social networks means that companies can’t afford to make any big mistakes or try to change direction mid-campaign.