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We analyzed four businesses Facebook pages to find out what makes a fan page popular. Our test subjects were small business owners from a variety of occupations who each employ a different Facebook strategy. All of the fan sites have been operating for over two years, and all of the administrators Read More

When Ken Sims founded The Sims Plumbing Company in 2005 and started looking for customers, he immediately put an ad in the Des Moines, Iowa, Yellow Pages. Let's find out where he is spending his marketing dollars now. Read More

Many small business owners are fearful of social media and miss out on the significant benefits they provide. The 3-step approach described here will help you get started on social media. Read More

When your selling to a student online, the ability to verify that someone is a student currently involves faxing a proof of identity, a process that often will bring any online sale to a screeching halt. Read More

Today's market is flooded with retailers. If you are not selling your own unique products, you may be finding it difficult to compete with other retailers who are selling the same products as you.

So what do you do?

One way that some businesses are eliminating their competition is by creating Read More

Yesterday’s travelers were limited to travel agencies, books, brochures and traditional word of mouth for travel advice. Now the entire world is available at your fingertips through websites, online travel agencies and social networks. New social travel sites are popping up every day with different Read More

The fortunes of DSK aren’t improving. Taken into custody for questioning over allegations of a prostitution ring. The PR Verdict: “F” an outright fail. Read More

I’ll admit it... I’m a huge fan of the reality TV show The Bachelor, and it’s counterpart The Bachelorette. I’ve watched it religiously for years. While the majority of us will never make it on a reality TV show, there are some good entrepreneurial lessons that can be learned from The Bachelor and Read More

10 excellent ways to improve your site's search engine rankings today. Implement the strategies spoken about in this article, and see your search engine rankings sky rocket... Read More