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I learn something from every marketing email that arrives in my inbox. Sometimes I find a clever new tweak or feature. At other times, I see areas for improvement, or outright miscues. But those emails always serve as a marketing laboratory for me, and I believe they can for you too.
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Investment in capital items such as computers, furniture, equipment and cars can cause confusion for small business owners. Since these are purchases that affect the cash flow of the business, it seems that they should be accounted for as expenses just as you would reflect office supplies or rent. Read More

Not only can you get people's attention using this technique... you can make friends this way, and in doing so, they are likely to tell their friends. You can generate a boatload of links to your website simply by being nice. Go figure!... Read More

It is well known that successful small business owners must learn how to juggle the various demands of running a business. But these days that juggling act may extend to things like managing a mobile and geographically disparate workforce, coordinating multiple modes of communication... Read More

Making sales is actually a two-step process. Step one is getting broad recognition from a good publicity campaign. Step two occurs at your point of sale. Read More

Thinking of starting up a new business with only a bit of cash. Here's how you can get off to a head start... Read More

Murdoch’s Sun on Sunday changes the conversation from criminal charges and arrests, to a new newspaper, and fresh jobs. As a game changer this is perfect. Read More

I am continually amazed at the people we encounter who have no idea what 'content' is. You know the stuff that fills your website so you can read things, see stuff and understand a bit about the company or service? Even though people encounter content all the time they lose all context as to what i Read More

This is a great post about how to choose an SEO company as well as what each type of SEO company is, how to find the type you need and what the goal should be. Read More