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A vision is the most important thing that you can have for your business. A vision is what your customers want to buy into, so having a vision helps customers connect with your business. Imagine that it's 3,5 or 10 years from now and answer these questions about your company to help craft your visi Read More
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One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions -- (1) that, by extension, an affiliate program manager is smarter Read More
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Watching everyone else get served, you ask yourself: why can’t they make this faster? Why can’t they put more staff on? Why is my time being wasted in this queue? The truth about consistently good customer satisfaction is much simpler than you think. Read More
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This post talks you through my detailed copywriting brief and the kind of information you should be collecting from new clients. Read More
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Nearly everything you read about the golf swing and solopreneurship is either personal preference or entertainment. It’s not about the fundamentals. Read More
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Google can be quite confusing and overwhelming to someone knew to the marketing world, so it is important to understand Google penalties. Consider the 5 below: Read More
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Trying to come up with a cool name for your business?

Instead of the standard "Jack's Shoes" or "Salon 123", why not name your business after what it is NOT. See how other successful companies are doing it... Read More
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I remember thinking to myself, “I’m never going to be that mom who is totally consumed by her smart-phone that she’s too busy to pay attention to her child”. Read More
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There is more to customer profiling than identifying the people who make the decision to buy from you. To be sure that you can continue selling to their companies in the long term, it is also important to know the people within their organizations who actually use what you sell. Read More
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In this latest how to tutorial, I’ll share with you an easy 5×5 formula for creating web videos that generate response for your business. Read More
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