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When you have got an innovation or idea to offer clients, make sure you protect yours first to gain a competitive advantage that will be hard to overcome. Read More

See things have changed. Regardless how compelling our value proposition, how great the business case, how much the functional or departmental executives may argue for our solution, executives aren't finding the money. More than ever before, executives are investing in things that support their str Read More

How to Guestimate Keyword CPC for your adsense niche website, shown in Google free keyword tool may be misleading many times and make you pick a wrong keyword. Read More

Getting inside your customers’ world takes concentration and focus. Give this process a try and see what new opportunities pop up for you and your business. Read More

The security of your company and its employees could be compromised if you don’t read and understand an End User License Agreements or (EULA) for new software. Read More

One of the stories I hear the most often from struggling solo professionals or small firms is that they did well for a couple of years after starting up and then just kind of plateaued. This blog post shares an important strategy to avoid that killer dip. Read More

There isn't a lot of love lost between marketing and IT. Marketers complain that IT is too slow to respond to their rapidly changing needs. Regrettably, that frustration has led many marketers to invest in their own applications and IT infrastructure, which creates a set of shadow IT systems that h Read More

Are you measuring the wrong social media metrics? Here are 3 you should avoid, and 3 more you should be measuring instead. Read More

Cloud computing is the newest model of computer services, but how many of us actually know what it is? This article answers five questions about what cloud computing is and how it can be used for business. Read More