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I know there must be dozens of people reading the title of this post and mumbling to themselves, “Why is she already talking about taxes? That’s not until April!” Ah, but that’s the trick to Tax Day on April 15th: it always looks further away than it really is. Read More

It doesn't matter how many Twitter followers your competition has. Instead, focusing on being different and better. Read More

Cognitive dissonance is a 'bad feeling' that arises from holding two conflicting beliefs, attitudes, etc. at one time.

For example, a manager’s belief that he/she is a "well-liked, reputable and respected manager who inspires employees to do their best” is dissonant with information that suggest Read More

As the year begins to wind down, many companies are putting the finishing touches on their financial and operations plans for 2012. Read More

If you're being pulled in the, "Be your own boss" direction, it's important that; A. You actually want to be the boss. B. You have come up with a checklist to make sure that you won't miss anything in your search for a business of your own... Read More

As we approach the new year, it's a good time to reflect, re-energize and adjust our business strategy for 2012. Read More

If you are new to blogging, you may be interested in researching how to build a list. Having a list is a good way to reach your audience with a call to action. It’s not just for sales, but also for reminded them about updates to your list, new features on your blog, and just to keep in touch. Bu Read More

For some reason, people believe whatever they see on TV. That is why a strong marketing strategy for authors is to start with local TV appearances. As one of our clients said, “I found that you get almost instant results with TV.” Read on. Read More

Most businesses today are looking for custom applications to be integrated into their existing IT infrastructure. Read More