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How do you grow a business when people today expect things for free? You focus on the lifetime value of a customer. Here's how you do that. Read More

Joel Runyon, an online marketing expert responsible for spending over a half million dollars per month for clients on Adwords, describes 5 common mistakes he sees in people starting with Google PPC campaigns. Read More

I just wanted to talk about website stats, only because I did a keyword analysis for a client of mind and she gave me access to the stats she is PAYING for on her website hosting. Read More

Many states have implemented certain taxes on high sugar foods to raise revenue and discourage the consumption of candy, soda, and other sugar foods. Here are some problems with these types of taxes. Read More

When we think about growing our net worth, most of us think of actions like earning more money, paying down debt, and investing in appreciating assets. However, we sometimes forget that who we know can help us grow our net worth. Read More

I'm a huge fan of Twitter and I actively use it. But Twitter is not about the number of followers you have. I cannot tell you how many profiles I see of people who have over 25,000 followers, but they are not on any Twitter lists.

A Twitter list is a way to see a Twitter stream of select indi Read More

Anna Stork and Andrea Sreshta were second-year students at the Columbia Graduate School of Architecture in January of 2010 when a powerful earthquake killed 230,000 people in Haiti, injured more than 300,000 and displaced over 1.5 million. Their startup, LuminAid, was born shortly thereafter. Read More

Finding new variations on vulnerabilities in operating systems and applications, hackers and criminals continue to find brand new approaches to getting the data and identities they want. In response, security experts will have to adopt a new approach to manage risk and address threats. Read More

I examined the controversial topic of social media ROI in depth in a series of articles in 2009. (See “Social Media’s Elusive ROI”). Two years later, social media ROI is still a nagging and hotly contested issue.

Olivier Blanchard has noticed this too, and is extremely frustrated, writing in a Read More