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As I look over the blog posts that I’ve written over the last year, certain pieces of advice stand out as especially critical, maybe even pressing, to your marketing success. So with just a little more than a week left in 2011, here are some suggestions for your 2012 list of New Year’s resolutions. Read More

You or one of your salespeople did a great job of making a first visit or cold call to a sales prospect. You asked lots of questions to help the potential customer identify current problems and said that you could help identify solutions. Now that customer is waiting for you to call back.
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As someone who encourages business owners to take a look at what is around their businesses, it is to take stock of 2011 and take a guess at 2012.What trend of 2011 surprised you the most? What do you predict for 2012? Read More

Salespeople are no longer the guardians of information, customers have online access 24/7. What is the role of salespeople in the Age of the Internet? Read More

If you've been putting off adding Google+ to your social media repertoire, it's time to bite the bullet and jump in as we get ready for 2012. Read More

Be sure to mean what you say and deliver what you promise when communicating with your clients and prospects. Gain customer loyalty by delivering. Read More

Networking is an effective way to connect with prospects. Unfortunately, sales people and small business owners make mistakes that cost them money. Avoid these networking mistakes to build successful business relationships. Read More

If there’s still a typewriter in your office, it’s probably time to consider upgrading your business equipment. The fact that you’re reading this article online is a good sign! But frequently, many companies – and even entire industries – can stay tied to older equipment and software.

Sound fami Read More

You might be licensed and insured, but are you bonded? Occasionally, a small business, especially those performing contracting services, will be asked to bond their work in advance. In some states, certain types of contractors are required to be bonded.
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