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Being in the social space is no longer enough. Although having a social profile is important for brands, the real value of social networking is in the analysis of social conversation, and many brands aren't getting enough analysis. Rather than looking to profile or product 'Likes', experts believe Read More

Content marketing is an undeniably important aspect of online marketing for every business, regardless of industry. Both niche and broad industry companies can use content marketing to help promote themselves as industry experts, build their online brand presence, better connect with consumers and Read More

People search for anything and everything online. An Internet user’s search history is like their diary. In fact, it’s very likely that Google knows more about you than your closest friends and family do. It’s kind of scary, but it just proves how important search and the Internet in general are to Read More

The 2010 Census results are in and the Census Bureau has gradually been releasing the data. Census results are a treasure trove of information for small businesses because they reveal demographic trends that affect your target customers and give you insight into what business concepts, markets and Read More

Learn how to sign up for a shared hosting account with HostGator. I’ll take you step by step through the registration and setup of your new HostGator web hosting account. After that we’ll point your domain to your new hosting server. Read More

Here’s a video tutorial for how to use Klout for your social profile. Known as “The Standard for Influence” for the social web, the people at Klout have another algorithm to rank user relevance and track your influence on Twitter, Facebook and LinkedIn. Read More

Many people blog these days, but in very few instances can I say that I enjoy every post that this or that blogger puts up. There are, however, bloggers out there that I follow daily (or as frequently as they post), and anxiously wait for their next post. Every time they write I either learn someth Read More

Expense projections can be tricky, especially when you don't know where your small business is going to be in five years. Read More

When the new Corvette came out in 1984, the president of our company gave me one as a company car. My red toy had the first digital dashboard; it was like driving a video game. Slamming the gas pedal pinned you to the back of the seat. I could go from red light to red light faster than almost any o Read More