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Talk to any small business owner and ask them this question: “Are you happy with your credit card processing company?” Chances are the answer will be a resounding “NO!” If you dig a little deeper you will find a common theme among many of the disgruntled: hiked up rates and hidden fees. Read More

For small business owners, SEO and search engine marketing presents an amazing and cost-effective opportunity to drive traffic, leads and sales online. But given that most small business owners aren’t search marketing experts, they can make some critical mistakes when it comes to small business SEO Read More

#1. eMail is used by all types of organisations Over a decade into the internet revolution, you would think that eMail marketing would now be acknowledged as a valuable asset, even by company directors. This assumption is made at your Read More

A seemingly unlikely player for the Twitter-verse, Home Depot has built an amazing strategy for itself with enticing calls-to-action, great humanization of the handle, and conversations with other users. Read More

Persuade:

1. to move by argument, entreaty, or expostulation to a belief, position, or course of action
2. to plead with; urge

The notion that the fundamental job of a sales or marketing professional is to persuade prospects to take some “course of action,” as Merriam-Webster puts it, Read More

As an aspiring marketer, there are a number of factors that must be taken into consideration when evaluating email marketing software. One of the most important of all is the feature set. This aspect is so critical because it determines functionality and capabilities you will have at your disposal. Read More

What we used to believe because we thought the author was objective we now believe because we can see through the author’s writings to the sources and values that brought her to that position. - David Weinberger Read More

What to do when you find your content on someone else's site. Using the Digital Millennium Copyright Act (DMCA) to get your content removed - the entire process. Read More

Interview with Steven Pressfield, international best-selling author of books such as Gates Of Fire and The Legend Of Bagger Vance, on the journey and how he overcame resistance. Read More