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In these tough economic times, more and more people are turning to entrepreneurship as an alternative to traditional employment. I applaud this trend, but caution all of you thinking this direction to approach entrepreneurship with your eyes wide open. It is not for everyone, as the entrepreneur’s Read More

According to a recent survey from Marketing Sherpa, nearly 60% of online shoppers put something in their cart but do not purchase. Read More

Interview with Michael Margolis, Founder of Get Storied, on how he turned storytelling into a profitable business model, where his idea came from, how he got started, and more. Read More

Here is a brief overview of the legal concerns and implications associated with adopting and seeking to register a new trademark. Read More

Everyone from individuals to employers has questions about the Affordable Care Act of 2010 – whether it’s deciphering facts from myths or trying to understand what your options for healthcare coverage are now and in the future. Cognizant of the need to provide the public with more information about Read More

From zero to hero, Mike Davenport takes us through a pictorial journey of his business's growth and development Read More

So many local businesses still use direct mail to reach out to their prospective customers but have no way of measure the effectiveness of these campaigns. What if you could integrate your offline marketing with your online marketing efforts and actually track the ROI of direct mail? Read More

Are you looking for ways to get new followers without much luck? This article explores how to make your social media profile profitable. This article also explains effective ways to get more from your social pages. Read More

In order to provide the right content on your Facebook Fan Page or Twitter, every business should know the reasons why people share with others to help build your base. Read More