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Everything rises on falls on leadership--including startups. And great leaders have the ability to make great companies. But leadership is not inborn...its something developed...and cultivated...and learned through mistakes and failures. So in order to help with your leadership development we assem Read More
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As a Digital Designer, you need to know how to manage your Virtual Portfolio, this article will show you how to set up, build, manage, and maintain portfolio Read More
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Neuromarketing is "the application of neuroscience to marketing". It "includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject's response to specific products, packaging, advertising, or other marketing elements". On a more general leve Read More
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The things we shouldn’t do and the hellfire consequences that follow always make for a good read, something like the 7 Deadly Sins of {insert Marketing Tactic or Business Practice}. These posts list the gotchas of implementing our plans and programs, letting us know that yes, someone else has been Read More
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The "Show Me The Money" attitude will cause even the most diligent employee to realign in an effort to reach their maximum bonus, regardless of their expected deliverables. Make sure goals and incentives are relevant and aligned, otherwise it'll just do more harm then good. Read More
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We spend a lot of time talking about efficacy of the media channels used in our advertising and marketing campaigns. Far more important than the medium, however, is the audience and the amount of time those people spend with the media channels you’re considering for a campaign.
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These days, maintaining business relationships has become an art form, one that’s both dependent on and diluted by technology. Dunbar’s number suggests we can have no more than 150 meaningful social relationships. Whether our personal maximum is 20 or 200 doesn’t matter—we have neither the time nor Read More
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By Maria Valdez Haubrich Are you thinking about hiring? With the economy showing signs of recovery, many small business owners are. If you’re one of them, it’s a good idea to get moving before the end of 2010. Why? Because through January 2010, you can still take advantage of tax breaks associated Read More
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Since starting Foiled Cupcakes a little over a year ago, Mari Luangrath's online cupcake delivery company has achieved a 600% increase in revenue and worked with over 100 Fortune 500 companies in the Chicagoland area. Watch my video interview with Mari to find out what techniques she used to incre Read More
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Social media can help small businesses and marketing consultants grow their businesses. Here are some best practices and resources for development and execution of social media initiatives. Read More
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