BizSugar.com › Marketing › 10 Neuromarketing Experts to Follow on Twitter

Neuromarketing is "the application of neuroscience to marketing". It "includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject's response to specific products, packaging, advertising, or other marketing elements". On a more general level, "neuromarketing also includes the use of neuroscience research in marketing". This relatively new approach to marketing fascinates me quite a bit, and in this Friday post of mine I bring you 10 experts (an neuromarketing companies) who are actively working in the field, and are great to follow on Twitter.